Cincinnati SEO - Purple Trout, LLC

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Frequently Asked Questions

What is SEO?

Search Engine Optimization is the process of "optimizing" your website so various search engines find you and rank you accordingly within their search results.

Why do I need keywords?

Actually, any word that someone uses to find your website thru a search engine is a keyword. However, some keywords are obviously better keywords than others. You may not expect someone to find your website if they searched for "widgets" but they might find you if they searched for "copper widgets".

How can I find good keywords?

There are many tools on the Internet you can use. One is called Wordtracker, which allows you to search for keywords and find better keywords.

Why is my competition always ranked higher than me?

They are obviously doing something right. Study their site. Check out their keywords. You should always look at what your competition is doing. Then figure out how you can do it better.

What else can I do to optimize my site?

Use good keywords; write fresh content and start getting backlinks to your website. These are the big keys in true search engine optimization.

Can you help me?

Yes, definitely. And I won't stop working for you until you're happy with the results.


Speak Like An SEO Geek

There are lots of "geek" terms when it comes to computers, software and technology and the same is true with search engine optimization.

So, learn a few buzz words and then impress your friends at the next dinner party you attend.

Search Engine Optimization - the process of attracting more visitors to your website thru the use of good content; excellent keywords; link popularity and a higher ranking in search engines. True SEO never ends. It's an on-going process.

SEO - Search Engine Optimization.

Crawlers, Spiders & Robots - Sent out over the Internet by various search engines, they "crawl" websites and web pages collecting information and returning it to their servers. Periodically, they will return to see if the site has been updated.

Link Building - The process of building a network of quality links from content-rich and popular websites.

Backlinks - A term used to describe the number of links created on other websites pointing to your website.

Meta Tags - A tag, or code, in your website's HTML which is used to describe your website to search engines. While search engines are starting to pay more attention to Meta Tags, they put more faith in your site's content.

Keywords - One or more words, or phrases, that web surfers will use to find your site thru search engines. Finding and using quality keywords is an important factor in search engine optimization.

Top Search Engines - Google, MSN and Yahoo represent nearly 95 percent of all searches conducted on the Internet. That leaves 5 percent remaining for all of the other search engines, including Ask, AOL, AltaVista, etc.

Search Engine Submission - The process of directly notifiying search engines of your new website.
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